Week 15 Part B: What we learn from Facebook Analytics

Since I did not have enough page likes, I could not get an accurate data reading for Encinitas Donuts. Our actual count is 55 Facebook page followers along with 25 Instagram followers. Just shy of 45 more. As an alternative assignment, we had to research on how the changes Apple has made to their privacy practices, impacts Facebooks ability to collect data to share with business customers.

Apple updated their privacy by requiring apps to get permission from the user before tracking their data. It's about choices with the user if they want personal information being shared. As an apple consumer myself, kudos to them for implementing this. I don't like my information being shared without my permission for other business purposes. It may lead to a data breach and can lead to spam emails or texts. An annoyance for sure.

           Facebook's rebuttal is that it will, " hamper the ability and reach of businesses to use targeted ads." What to know about Apple's new privacy update and why it's riling Facebook - ABC News (go.com) Many small businesses will be affected. I definitely understand both parties, but why can't small businesses find an alternative to reach an audience on their own? If you have to use other people's data without their permission, then your advertising, content, and target marketing needs some improvement. 

Facebook is concerned on the impact of Apple's app tracking transparency. Sales is a major one. According to, "Facebook said on Wednesday that Apple’s App Tracking Transparency feature would decrease the company’s 2022 sales by about $10 billion." Facebook says Apple iOS privacy change will cost $10 billion this year (cnbc.com) Isn't Facebook a multi-billion-dollar company? I understand that Apple is a well-known company that generates millions of dollars every nano second. Facebook can find other ways to allocate more sales. 

 Overall, it's about choices. Apple's consumers have the option of allowing an app to keep tabs on personal data or not. Facebook should take into consideration of consumers privacy. I'm sure once you log in on social media, your personal information has already been collected and shared with other businesses without anyone's knowledge. Sad.