After reading the lecture and data report that was provided for this assignment, I learned that it is beneficial to have a google analytics business account in order to stay on top of everything. From looking into our own data on google analytics, the average engagement time was down by 45.5%, however our event count was up by 640.0%. in the last 7 days.
It is convenient to integrate all social media platforms and the statistics of what we did right versus missed opportunities and how we can improve. Being more creative with our content, posting consistently, and capturing an audience and converting them into regular customers. The traffic Aquisition tab is unique to see how many are visiting our pages.
Going forward, Encinitas Donuts will focus on authenticity of our brand content and gimmicky. Being relevant and differentiating ourselves from other donut shops would be key. Digital Marketing is rapidly advancing that we need to be well rounded in these areas of data web tracking. My father-in-law has a notebook that he keeps track of sales from last year, how busy it was, and if we had any special orders that day. He then forecasts it for the next few weeks on how much to bake. With google analytics, we won't be needing no notebook to keep track of sales, trends, and etc.
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