Week 16 Part A: Developing your Marketing Strategy

 The future of Encinitas Donuts, we will continue to use Instagram and Facebook. It's user friendly for our already clients and even new ones. With Facebook for business, it allows a viewer to read more information about us. Instagram has been convenient for us. We are able to post images and short videos aka reels. The option of customizing a post with gifs, background music, and hashtags. Everything is business friendly. I do like the scheduling tab. Often times, life gets busy, and we tend to forget things. The schedule post timer helps a lot. I also like integrating hashtags with our posts. Being creative and differentiating ourselves and staying relevant. 

Google Analytics would be a great marketing tool to keep track of our audience engagement, what we are doing wrong, and how we can improve. Google Analytics will give us an idea on how our content is engaging with viewers. What we need to change or how often or less we should be posting. Our peak times on how many people looked at our Instagram. Perhaps we can also implement Zoho as another management tool. With Zoho we are able to stay organized. Allocating all of our social media, emails, and finances. 

 Right now, we are enjoying Instagram. I've been using it for personal projects since it launched in 2010. It was a no brainer on how to integrate from personal to business. I enjoy the switch profile feature. I don't have to create a separate profile with a new username and password. Everything syncs to one user account. 

Social Media marketing would play a huge part with Encinitas Donuts. My in laws aren't social media friendly, but that's why once we take over, we hope to gain more business than before. I plan on doing all of our digital marketing and spending a couple of hours of taking photos and videos. Editing and thinking of content that is not too gimmicky. Also, promoting our business at my son's elementary school, especially the PTA and even the school district. I'll being that while working on my Social Media Marketing degree at MiraCosta.