Week 16B: Planning a Calendar of Marketing Strategy

 Our content strategy for the month.

This week 12/11-12/18

• Take some images of customized donuts for special orders. 1 hour. 
• Edit images. Create content. 
• Schedule posts to post at 3am. An hour before we open to the public. 
• Create short videos or reels baking from scratch and all the hard work goes into making donuts.
• Twisted Thursdays. All the twisted donuts.
• Go on google analytics and see how we're doing. How many new followers along with viewers. 

Week of 12/18-12/25

• Hanukkah donuts are special ordered. Post images and video content of the Sufganiyot jelly donuts.

• Follow up with any direct messages or comments from followers. Address any concerns or positive feedback.
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•      Update our holiday hours and post on social media with some festive contents.
•      Follow up with or Facebook for business page. Add more details if needed.
•      Check our status on engagement and analysis.

    Week of 12/25-1/1

• During closed days, check all of our operational/back of house duties. 
• Create new content with New Year's resolutions poll. Perhaps looking into gluten and vegan free donuts.
• Post " Happy Holiday's from your mom-and-pop donut shop" content. 
• Update when we will reopen. 1 hour
• Go over our Zoho account. 

    Week 1/1-1/8

• Check our conversion on both social media platforms
• Analyze trend from this year's holiday and plan for next year. 2 hours.
• Start forecasting for next month's content. 
• Reaching out to clients if needed.