Monday, September 26, 2022

Week 5 Part B: Facebook data collecting

 Post reach and post engagement are two essential tools on Facebook for businesses. For example, post reach shows how many people are researching your content or show interest. It captures viewers looking to see what a business is offering and how many times they are viewing it. Post engagement is when an audience is fully engaged in the content of a business. Either " liking, commenting, sharing, putting offers, or link clicks in regard to the content. With all the data collecting, it allows a business to make adjustments for room of improvement or capitalize on something that's popular or key items.

We have noticed folks asking about our donut shop and how they can contact us. I know a person has suggested making vegan and gluten free donuts, which is on the idea board. It was a great way to be involved and engaged with our customers. I felt a genuine connection with everyone who responded to my post. I'm excited to see how far our Facebook page goes. According to the textbook, " it's about your customers, not your brand." Our business is obviously donuts. Earlier I posted on our page, what's everyone's favorite donut. With the responses we got, we were able to increase the amount of chocolate and cake donuts for our customers. We ended the day 10% more than yesterday.

Pages I liked and commented:

(1) Protein for Pets Vista | Facebook



No comments:

Post a Comment

Week 17-Final Post- Wrapping it up

 First and foremost, thank you for teaching this class. I enjoyed diving more into social media and how it applies to businesses. Going into...