Saturday, September 17, 2022

Week 4 Post 2: Target Market Research for Goods and Services of Encinitas Donuts

 Our target market is the working-class consumers, families, teenagers, and retires. Depending on the day, our market varies. This research is being conducted into improving missed opportunities within the business. We have been around for 35 years at the exact same location. Servicing many folks from all walks of life. Our hour of operation is from 4am-2pm, or until we sell out. During the times of 4:30am-9am, we have a line outside full of wage-earning customers. Around noon, is the lunch rush. Typically, high school students and senior citizens. Our goal is to continue our client relationships and grow between generations. 

Our customers are either on a budget or prefer something quick to eat. "Donuts are limit in quantity with less cost also a wide variety of flavors, and it enhances the time because it's baked food. "Global Donuts Market - Size, Outlook, Trends and Forecasts (2019 – 2025) (envisioninteligence.com)

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