Week 4 Post 1

 The two businesses I picked were Subway and Hungry Bear. A little back story of the two businesses. Subway started in 1965 by Fred Deluca and his buddy Dr. Peter Buck. $1000 was invested by Dr. Buck as a quick service restaurant industry. First location opened in Bridgeport, CT. As for Hungry Bear, no specific date on when they debuted but it does mention that they are local based out of Vista. 

    Some of the demographics of Subway consumers are people who are on a tight budget, anyone can enjoy a decent sub at any age, and may have multiple family members to feed. Psychographics would be a person who is constantly on the go, watches what they eat (fresh), and physically active. For Hungry Bear Deli, I'd say the demographics are gen Z. A person who is working in the office from your typical 9-5 Monday through Friday. A young to middle aged single person. Makes above the average income. The psychographics would be a person who is not cautious about healthy food choices, a foodie, and lives locally.

First thing I noticed with the Subway website, is that they offer many perks and deals. A membership with exclusive deals, special offers on your first purchase, and an app for quicker online ordering. Hungry Bear on the other hand, has an offer when you become a VIP member. It's quite vague and no full description on what exactly you get. The subtle differences are the choices on the menu. With Hungry Bear, you can choose from specialty salads, regular salads, and more meat options. A grilled burger sub. Say what? Sounds delish but also a clogged artery waiting to happen. I don't think there is a crossover between the two customers. I feel like it's more about location and personal convenience.

The large international chain has more of a user-friendly website. Easy to navigate, readable, and the alignment of the content made it easy to go through the page. The brand colors, white, green, and yellow, were repetitive and had my attention. As for the local establishment nothing really caught my attention. The red font was too light to read. Pop menu was the company who designed the website. Quite a few pictures of sandwiches. However, I do wish they would have mention what brand they use for drinks. The typography used was pretty basic nothing didn't stand out. The pictures on the website I'm assuming are what drives consumers to come in.