My group members are using Instagram similar to how Encinitas Donuts is. The only difference is we also do short videos. Dark Sided Strength (@darksidedstrength) • Instagram photos and videos and Suzuken (@suzuken04) • Instagram photos and videos have two posts each and were posted 2-3 days ago. They both showcase what type of business they provide. As for @northcountyfam • Instagram photos and videos I definitely can relate to their IG posts. I enjoy reading about local wineries and budget friendly kid's activities.
A few product businesses I checked out are Tubby Todd Bath Co. and New Era Cap Co. Tubby Todd Bath Co. is a skin nourishment for families especially with young children. Natural ingredients and clean manufacturing practices. This company based in Carlsbad has been a first-time parent go to for skin care supplies. New Era Cap Co. is a hat company that started in 1920 by Ehrhardt Koch. Its firsts designed for the MLB in the 1930s and became a huge demand in head wear throughout all sports over the years. Tubby Todd Bath Co. uses static visuals and short videos also called reels. I feel like the videos are a great way to stay engaged with the brand. Using parental memes, mom jokes, and the sense of humor of being a parent is entertaining!
New Era Cap Co. uses more images than short videos. Frequently coming out with new color ways, styles, and collaborations of caps. Their page definitely has a fanbase of 1.5 million followers and posts every day, with a total of 3,535 images, to stay on top of their competitors, 47 brand and Mitchell & Ness.
A service business I came across is Bryll hair lounge. It is a local salon in Carlsbad specializing in luxury and customized hair services. Images are what they use to promote the business. Content of before and after hair color/cuts results are enticing. I enjoyed going through the page and even booked an appointment for myself.
Mobile Detailing Specialists is another service I checked out. They are based in Cardiff next to Swami's. All images on the business's Instagram of the vehicles that were worked on. Before and after results of the detailing services. Static visuals with yelp reviews seem to be more effective for them. No short videos. After viewing both product and service businesses, I learned that static visuals are is commonly used. It's probably easier for most business owners to take a quick picture and post. As opposed to making video clips. Either the owners are not social media savvy or already have a legit clientele base.
The Instagram posts I commented on from Group 4
Suzuken (@suzuken04) • Instagram photos and videos
@northcountyfam • Instagram photos and video
https://www.instagram.com/darksidedstrength
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