Social Media makes it easier for a business to get noticed by an audience that wouldn't have know existed. For example, event coordinators. Majority of them use plenty of social media platforms to get their business across. Instead of calling and hearing about the company, you can look them up and electronically see how they run things to your satisfaction. It's a digital way of " word of mouth." In addition, I feel that it is more sustainable to get attention for a business. When a consumer messages an establishment and they reply, it's creating a form of engagement for both parties. Most likely the consumer would explore the company in person.
A few businesses that I researched are two local ones and a big box store. The first was a hair salon. Upon the reviews I read, majority of their clients were satisfied and would recommend them to a family or friend. Hair stylists did amazing jobs and met with the clients needs and wants. Unfortunately prices were a common factor of negative reviews. With inflation rising and the costs of supplies, each hair specialists had to increase their services to meet demands. Another local business was a nail shop. According to yelp it was rated 4.5 stars out of 5. In my book that's great! Affordability, location, and types of service they provide.
The reviews I read on my research are somewhat important to me. Reading negative reviews often stirs me away from certain businesses. However, if I see the business owner replying and trying to rectify the situation then I will go in there myself with low standards and just have an open mind. I generally don't post reviews unless my experience was awful within more than one occasion. During my experience, if I've built a connection with someone and I was satisfied with the service they gave me, I would post a positive review. Same goes for the big box store. A review that caught my attention was the shortage of staff members. Food and beverage were taking too long to make and the service was not the best. I'm assuming someone from marketing reached out to those individuals and offered vouchers for the inconvenience.
If I had my own business and someone left a positive review, I would respond and engage with them and offer them coupon or something free. On the other hand, if it were a negative review I would reach out to them and offer a chance to make it right.
Businesses I wrote positive reviews
Station Salon- My hair lady is leaving and that I was going to miss her. She's very talented and what she does and how therapeutic she was while I set in her chair for 3 hours. She let me vent about literally everything. Marriage, parenting, current events, to even politics. Oh boy!
Rendezvous Nails Salon- The owner and her staff are welcoming and friendly. She asks about my family and work, the generic ice breaker to a conversation. Overall the ladies there are phenomenal at what they do.
No comments:
Post a Comment